In March 2019, The Christie charity announced a £23m fundraising appeal to support the development of a £26m new cancer centre for Macclesfield. The communications team at The Christie developed a high profile PR plan for The Christie at Macclesfield and has been implementing this throughout 2019 and 2020.

The team negotiated a partnership with the local newspaper, The Macclesfield Express, to establish the ‘Bring The Christie to Macc’ campaign. This weekly newspaper launched the campaign with a front page trailer, page lead article and editorial. It also provided editorial space each week for regular news and updates on the project, the clinicians involved and the fundraising effort.

Between June 2019 and June 2020, the Macclesfield Express ran 45 articles about the project. These included details of the launch event, the submission and granting of planning approval, dozens of local fundraising activities and first person pieces from 3 of the consultants involved in the project including impactful awareness pieces on lung cancer and bowel cancer.

With the catchment for the new cancer centre covering the High Peak area of Derbyshire, the rest of Cheshire and some parts of North Staffordshire, the media team targeted a wide range of local newspapers, community news websites and local radio stations.

To date, 116 articles and news stories about the project have appeared in the following media outlets:

  • Biddulph Chronicle,
  • Buxton Advertiser,
  • Cheshire Independent,
  • Cheshire Life,
  • Cheshire Live,
  • Cheshire Living,
  • Congleton Chronicle,
  • Construction Enquirer,
  • Crewe Chronicle,
  • INCheshire Magazine,
  • Knutsford Guardian,
  • Macclesfield Express,
  • Macclesfield Nub,
  • Northwich Guardian,
  • Place North West,
  • Sandwell Chronicle,
  • Silk FM,
  • So Cheshire,
  • Warrington Guardian,
  • Winsford Guardian

The communications team has a wide range of further PR activities planned throughout the rest of 2020 and 2021, and leading up to the first patients being treated in 2022. The aim is to achieve more than 200 pieces of coverage.