Why do you use this method of fundraising?
Mailings are an important and effective way for us to raise funds for The Christie charity. Mailings encourage regular gifts and enable us to share our appeals with both current and new supporters. They allow us to update recipients on areas of the charity which require support as well as keeping people informed about the progress of projects supporters may have given to in the past.
Who we send mailings to and why
We send a set number of mailings every year to current supporters who donate regularly to our appeals or have set up a regular gift to us, such as a Direct Debit.
We also send a smaller number of mailings to people who we feel may have an interest in the charity and our work. This includes previous supporters who have not given in some time, or people who haven't donated before but have consented to hearing from organisations like The Christie charity via a third party.
We also occasionally send out a Door Drop mailing. Drop Drops are sent to pre-chosen postcode areas rather than specific people or addresses.
For all our appeal mailings, we carry out a number of checks to try minimise the likelihood of people getting the same mailing twice. We also do the usual checks to try and ensure we do not mail people who have recently moved or have passed away, although this information can sometimes take time to be included on the national register.
With every appeal, we always ensure the recipient has the option to opt-out of any future donation and marketing mailings.